BMW talk fake products and the threat surround them
Product piracy, from spare parts to accessories and lifestyle merchandise, seriously affects the automotive industry. What first appears to be a bargain often proves to be an inferior quality imitation. Counterfeit BMW products have far-reaching consequences and can damage the values BMW stand for.
In order to protect our brand, BMW have a Brand Protection team which works in conjunction with customs, law enforcement, detective agencies and law firms to tackle the growing problem of counterfeit goods. BMW believe counterfeiting can only be tackled efficiently if we work together as a team.